Allison Wonderland Toys & Games
Brand and site redesign, logo development, ecommerce, social media and email marketing, SEO | Client: Allison Wonderland
The previous site design (Tap to expand)
Allison Wonderland Toys & Games is a 50 year old toy store that has a wide assortment of toys, games, puzzles, and art supplies.
My goal was to help them revitalize their brand, relaunch their site, and set up their ecommerce store.
I worked with Allison Wonderland to create their newsletter and wrote blogs to promote the store and all the cool stuff they have to offer.
Allison Wonderland has been around for 50 years and has a wide array of unique toys, games, and more beyond the typical Star Wars and Marvel products that we see in our standard department store.
Inspired by Lewis Carroll’s classic Alice’s Adventures in Wonderland, the logo was redesigned to represent a classic literary feel paired with vibrant colors to give it a sense of excitement. The white rabbit is the store’s mascot and represents a sense of exploration and adventure.
The style tiles I created as we explored the rebranding.(Tap to expand)
Results!
User engagement tripled.
Online sales doubled.
Results!
User engagement tripled.
Online sales doubled.
Success!
The redesign of the online store and the brand brought in a lot of new customers. A newly launched newsletter and SEO implementation helped in tripling site visitors and doubling online sales.
On the print side, business cards and postcards were created for the owner to write a personal thank you note to include with every online order.
To increase user engagement and site traffic, I created a weekly newsletter to introduce customers to the store, promote new products, store events, and site blogs.
I wrote informative blogs featuring store products to further engage the customer and promote what the store has to offer. I also implemented SEO into the site.
To increase user engagement and site traffic, I created a weekly newsletter to introduce customers to the store, promote new products, store events, and site blogs.
I wrote informative blogs featuring store products to further engage the customer and promote what the store has to offer. I also implemented SEO into the site.
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